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22 October 16:30-18:30 EESTEpicenter Expansion - Mikonkatu 7

In an era where customer expectations are rapidly evolving, AI personalization stands at the forefront of delivering hyper-relevant experiences that deepen engagement and drive business growth. We're excited to feature a keynote address by Juho Ullokonja, the leader of Accenture Song's Marketing Advisory and Data & AI practices in Finland.

Juho will share his extensive expertise on how AI is reshaping customer engagement strategies. Drawing from his experience in customer strategy, loyalty programs, and data-driven marketing at the executive level, he will discuss how businesses can harness AI personalization to meet individual customer needs in real-time. His keynote, titled "AI Personalization: Transforming Customer Engagement and Driving Business Growth," will explore leveraging AI for enhanced customer value management, creating effective loyalty programs, and optimizing marketing efforts for improved ROI. He will also address the ethical considerations and best practices essential for responsible AI implementation.

Don't miss this opportunity to gain valuable insights from an industry leader on how AI personalization can help your business build stronger customer relationships and achieve sustainable growth.

About AI Surge

AI Surge, an ambitious initiative of 8 groundbreaking events in 2024 set to explore the expansive and dynamic world of artificial intelligence. The series delves into a myriad of AI applications and ethical considerations, from the complexities of multimodal deep learning to the transformative impact of AI in industries like retail, aerospace, and entertainment. AI Surge promises to be a hub of insight, innovation and networking, bringing together industry leaders, tech enthusiasts, and thought pioneers to dissect, discuss, and drive the future of AI.


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Schedule

16:30

Welcome

Grab a drink, network, and settle in.

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16:50

Keynote

Juho Ullakonoja
Lead, Marketing Advisory and Data & AI, Accenture Song
17:20

Q&A/Fireside Chat

Get ready to ask all your burning questions

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17:30

Networking

Grab a drink. Grab a bite. Meet someone new!

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Meet our experts

Juho Ullakonoja
Lead, Marketing Advisory and Data & AI, Accenture Song

Juho leads Accenture Song’s Data & AI practice in Finland, responsible for projects related to data-driven marketing, sales and customer service. For over 10 years, he has advised large European companies in topics related to personalization, customer strategy & engagement, and helped organizations transform their marketing & sales functions. 

Juho holds a M.Sc. (Econ.) from Aalto University School of Business with a specialization in strategic retail management, marketing and international business.

Moderator Joey Bayer
Head of Community, Epicenter Helsinki

Joey Bayer has been responsible for creating conversations that matter for more than 16 years.

From creating the space, to connecting key players, to driving / setting the agenda, Joey brings together individuals for moments that both transform and inspire.

Over the course of his career, Joey has hosted the world's most fascinating and influential people - from world leaders, like Bill Clinton, to iconic legends like Liza Minelli, to the CEOs of today's Fortune 500 companies.

Joey's intuitive ability to connect with others, his passion for people and dialogue, and ability to get directly to the heart of the discussion have earned him a reputation of trust and respect with leaders around the world, and made him a central figure in today's most important conversations.

Welcome to Epicenter Helsinki

This is the place where people come together to share society's changing thoughts. To co-create and make ideas leave the desk and become reality. A meeting arena where companies can collaborate, grow, and build new solutions - together. Do you share our way of thinking? Rent a desk or a flexible office, host a knowledge driven event, book a conference, join an innovation program, or just stop by.

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